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Is creating wealth a source of inspiration
or a point of pain?
By Rebecca Wells
Imagine a spectrum if you will. At the far left end of the spectrum we have 'pleasure' and at the extreme right, 'pain'. The middle represents your 'comfort zone'.

Pleasure…
From a financial perspective, to be 'motivated by pleasure' means that you are driven by the benefits of what a decent living will provide. Perhaps these benefits, or goals, include paying off the mortgage; owning an investment property; having the savings to pay for an extensive holiday every year; or paying bills well ahead of time.
In terms of our spectrum, having this motivation you are firmly left-facing, venturing beyond your comfort zone, propelled by a desire to achieve and be successful.
Pain…
If, on the other hand, you yo-yo between your comfort zone and feeling financial strain, you are a right-facing person, 'motivated by pain'. In plain English, what this means is that you behave reactively and probably believe you need financial pressure to 'get thrifty'.
What does this all mean?
Well, in coaching terms if you are a 'pleasure-seeker' it means that you are firmly focused on what it is you DO want i.e. "I want to be wealthy". It is a positive and proactive strategy that the most successful people in the world follow. No doubt Richard Branson's focus is firmly fixed on how he can create more wealth and be even more successful than he currently is.
Unfortunately 'pleasure-seeking' isn't naturally easy to most people and in reality the majority of the population simply react against what they DON'T want, i.e. "I don't want to be poor". The problem with this is that focusing on situations you are keen to avoid only strengthens the probability that they will achieve fruition.
And what if you sit in the middle? Well if you spend most time in your 'comfort zone' - away from both pleasure AND pain - you are setting yourself up for mediocrity. You are telling yourself that you are only 'worth what you deserve' and thereby stunting your potential. So for example if you put a cap on your ability to earn big, saying "I'll always be a $50,000 kind of person and nothing more" you'll never achieve true financial freedom; Richard Branson certainly doesn't put a cap on his earning potential!
Understanding your current strategies
Everything that you do in life is based on a strategy. When you go shopping for shoes you will have a personal process that helps you decide whether or not to buy a particular pair.
Similarly, when choosing a new romantic partner, solving a conflict at work or looking to find a solution to a particular challenge, you will also have personal strategies in place to help you.
These strategies operate at the unconscious level of course, so you may not even be aware of them, and yet they have a phenomenal impact on whether or not you achieve the outcomes and results you want in your life.
Becoming consciously aware
As a peak performance coach, it is extremely empowering to enable clients to become consciously aware of the various strategies they run at the unconscious level.
Once aware of their strategies, clients now have a choice whether to proceed with a current process (and its resultant outcomes) or whether to find a new, more effective strategy that will help them to achieve their goals.
So for example, if you want to create financial wealth but are struggling, the chances are you currently have a left-facing, pain-avoidance strategy.
To offer a further example, if you are in a relationship that doesn't work for you, you are probably running a strategy like, "I don’t want to be alone" (avoiding pain) instead of telling yourself that, "I want a happy and mutually fulfilling relationship" (seeking pleasure).
Get more of what you do want…
Sit down. Have a cup of tea…
Make the time to take stock of your current situation. Be brutally honest and ask yourself whether or not it meets your aspirations and dreams. Here are some pointy questions to help you:
What do I really, really want?
Who do I want to be in my life?
What do I want to do in my lifetime?
How do I want to be remembered?
What are my end goals?
What are my short, medium and longer term goals?
Once you have answered these questions, you have started to turn around to the right of our spectrum, focusing on what you DO want instead of what you DON'T.
…And make it happen!
Changing habitual beliefs and behaviours will not happen overnight.
To make rapid and focused progress it is important to elicit a professional to help you obtain clarity of what you want your life to include and possibly more importantly, to give you the confidence to achieve the actions needed to get you there.
With this strategy you will feel understood, supported, accountable and motivated by the benefits of the change that lies ahead.
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Rebecca Wells is a Peak Performance Coach and Director of Clear Horizon Coaching, Sydney.
She provides tailored one-on-one private coaching as well as group coaching programs covering various aspects of personal and professional enrichment including life coaching; self-leadership; leadership of others; career development; career change; conflict management; and NLP training.
Email Rebecca at rebecca@clearhorizoncoaching.com to book a complimentary one hour coaching session and start making those changes now.
www.clearhorizoncoaching.com
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